Franchising is a method of distribution of a product or service, whereby the developer of a business concept, the franchisor, licenses an individual or enterprise, the franchisee, to operate that business concept, using the franchisor's system and brand n
| Title | Can the principles of franchising be used to improve water supply and sanitation services? : a preliminary analysis |
| Publication Type | Miscellaneous |
| Year of Publication | 2004 |
| Authors | van Ginneken, M, Tyler, R, Tagg, D |
| Secondary Title | Water Supply and Sanitation Sector Board discussion paper series |
| Volume | no. 2 |
| Pagination | iv, 16 p. : 4 boxes, 10 fig. |
| Date Published | 2004-01-01 |
| Publisher | World Bank |
| Place Published | Washington, DC, USA |
| Keywords | capacity building, financing, franchising, institutional framework, models, private sector, sanitation, sdipol, small towns, water supply |
| Abstract | Franchising is a method of distribution of a product or service, whereby the developer of a business concept, the franchisor, licenses an individual or enterprise, the franchisee, to operate that business concept, using the franchisor's system and brand name. This paper analyzes principles of franchising as a tool to transfer knowledge and best practices to local water supply and sanitation operators. It is a conceptual piece that investigates the issues surrounding the application of franchising in the WSS sector and is intended to stimulate further discussion of the topic among water professionals and decision-makers. The paper identifies franchising as one potential route to increase capacity of WSS providers. The application of this new business model is of special interest to towns, where many of the poor live. |
| Custom 1 | 202.2 |
