Title | Marketing social change : changing behavior to promote health, social development, and the environment |
Publication Type | Book |
Year of Publication | 1995 |
Authors | Andreasen, AR |
Pagination | xx, 348 p. : tab. |
Date Published | 1995-01-01 |
Publisher | Jossey-Bass Publishers |
Place Published | San Francisco, CA, USA |
ISBN Number | 0787901377 |
Keywords | behaviour, communication, environment, health education, sdicom, sdihyg, social change, social marketing |
Notes | Bibliography: p. 321-337. - Includes index |
Custom 1 | 130, 144 |